Introducing Procell – the New Duracell Industrial

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If you rely on Duracell Industrial to power your applications, we have some important news…. they are getting a new look! Industrial by Duracell will be replaced by the new Duracell Procell Range from October 2019. The new look cells are not just getting a make over, Procell have been redesigned to improve performance.

The new Procell range come with additional benefits vs. their Industrial Alkaline AAA, AA, C and D predecessors.

Longer Lasting

Procell Provide better longevity in your professional devices when compared to Industrial Alkaline. Saving on operating costs associated with battery replacements.

Superior Cell Design

The new design uses the highest quality materials and manufacturing process, ensuring they perform reliably and are consistent.

Greener Credentials

Packaging for the Procell range is similar to the Industrial range. Their lower packaging results in less waste and is fully recyclable.

The new Procell range has some impressive Nominal Capacity figures for Alkaline cells. View their capacity and full Technical Data sheets in the table below.

Cell SizeTypical Voltage (V) (at +20 °C )Nominal Capacity (mAh)Technical Data Sheet
AAA1.51,236Procell AAA
AA1.53,016Procell AA
C1.58,100Procell C
D1.515,476Procell D
PP39673Procell PP3

Duracell Industrial will no longer be available on the website. It is however still available to account customers in limited numbers. Once we run out of the Industrial product line it will automatically be replaced by the new Procell range.

If you are an account customer and have any questions, please contact one of our friendly team.

New Procell Intense Range

Procell have introduced a new Intesne range, specifically designed for high power applications. You can read more about them on our blog or view the range.



  1. By Sid Crighton on

    Your website says that the new Duracell Procell batteries have improved performance over the Duracell Industrial brand that they replace, but I can’t find anywhere a side-by-side comparison of the technical details of the two. I can see that you have the new Procell data sheet on your website, but an archived copy of the Duracell Industrial datasheet that I found via a Google search states the battery performance/life in different terms and it’s hard to draw a direct comparison. Do you have a document that shows a direct comparison of the technical performance of both battery types?

    1. By Aaron Cell Pack Solutions Ltd on

      Hi Sid,
      Sorry to hear that you can’t find a direct comparison of the two cells. Unfortunately, we weren’t given any such document either. Our website is just mirroring the information Procell put out about the new range. You can always try messaging Procell directly at

  2. By Ray on

    Is Procell even made by Duracell anymore? Did the sell the brand name to another company? I just got off the phone with Duracell and the information was not very clear from the operator who was messaging her supervisor. There is a link ( very well hidden) that does take you from the duracell web site to the procell web site but thats not much to go on… coulod have been part of a sales agreement. Very odd how they want to be disassociated when duracell has always been the top brand in pro audio.

    1. By Lewis Cell Pack Solutions Ltd on

      Hi Ray, Procell is the new Industrial division that replaced the Duracell Industrial Range in 2019. We don’t know the ins-and-outs of why they re-branded but Procell are an upgrade to the old Industrial cells. We have only heard good things from our customers who use them (comparing them to the old Duracell Industrial cells)

      Thank you for your comment,
      The Cell Pack team

  3. By JanZ on

    Just a potentially interesting fact about Procell industrial batteries:
    Back in 1995 I purchased the Pink Floyd Pulse CD which had a flashing red LED on the spine of the outer sleeve. It was quite a novelty back in the day – how easily we were pleased back then. Needless to say, the LED stopped flashing several years later, I honestly can’t remember when but it was certainly 3 or more years.
    As the trend to have all your CDs out on display on a shelf changed to keeping them in a cupboard – and eventually to stream the music so you didn’t even have to bother finding the thing and risk RSI by pushing the open/close, play and stop buttons on your CD player – my copy of Pulse quitely stayed lifeless in a drawer with other CDs.
    I have taken to playing records, cassettes and CDs again, enjoying the nostalgic experience. Pulse has come out of hiding once again….. but that dead LED started to irritate me so I set about carefully removing the glue holding in the construction inside the outer sleeve so I could gain access to the LED circuit and battery. What should I find? A ProCell Battery showing the ProCell name, Duracell around the collar and Industrial in red writing – expiry date Mar 98. OK the battery was dead, but most significantly…. it hadn’t leaked at all ! Bravo Duracell/Procell ! Pulse is once again pulsing now – OK a regualr copper top installed this time. Let’s see how long it lasts.

    1. By Aaron Cell Pack Solutions Ltd on

      Thank you for the insight JanZ.

      It’s amazing to hear that the battery didn’t leak 20+ years after it’s expiry date!

      Hope the LED keeps pulsing for years to come.

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